This set comprises of the three volumes that make up the Unfair Advanatge Series. They are:
Unfair Advantage
This is a booklet designed not only to deliver you the REAL message of twelve of the best books of the past decade, but to do so in a very time-effective manner.
How’s this for a quantum time advantage? To read the books entirely, you would need to set aside somewhere between 200 and 300 hours. You will be able to comfortably digest Unfair Advantage in 2 to 3 hours because the books have been stripped of all needless padding and reiteration.
Some of the subjects covered are:
- The Great Power You’re Neglecting.
- Getting People To Do What YOU Want.
- Leadership Strategies For A New Era.
- Negotiating With Power.
- The New Mindset: We Are All Self-Employed.
- The Key To Success: Be A Great Boss.
- Your Staff Are Your Worst Enemies.
- Put Your Staff Before Your Customers For Incredible Results.
- Focus Or Falter.
- How To Create Wild Fans Of Your Business.
- Guarantee Your Way To Riches.
- Why Customer Complaints Should Be Music To Your Ears.
Unfair Advantage 2
The Super Secrets Of Twelve Of The Best Business Gurus Of This Century!
This is the second booklet in our Unfair Advantage series.
Without doubt, information is the undisputed currency of the new business era. But, slow information is just as useless as irrelevant information and frankly, to gain a decisive advantage these days, both must be avoided.
Unfair Advantage II will give you an unfair advantage by giving you the distilled information from twelve of the best business gurus ever to put pen to paper.
Rather than have you read some 1,200,000 words plus which is the sum total of the unabridged books themselves, Unfair Advantage II will deliver you the pertinent information in less than 30,000 words!
Now, that’s a time advantage of approximately 55 hours and you still get the central message/s of the authors.
Some of the subjects covered are:
- How To Get People To Do What You Want Them To Do.
- Success Is Guaranteed Once You Implement These 13 Secrets.
- How To Win Friends, Influence People, And Succeed In A Changing World.
- Taking Charge Of The Way You Communicate.
- Managers... Add Value Or Perish!
- Hitting Your Marketing Target Despite All The Flak.
- Inject Some Levity Into Your Business - For Fun And Profit.
- How To Get Your Staff Working Smarter As Well As Harder.
- Use Your Creativity To Go Beyond Competition.
- Navigating The Stormy Sea Of Business - A Mariner’s Guide.
- The 80/20 Principle - A Key To Controlling Our Lives.
- Getting Rid Of The ‘Waste’ In Your Business.
Unfair Advantage 3
The Best Business Educators In The World Talk about:
Change Customers Crystal Balls Costs Success Sales Staff Sacred Cows Fortunes Opportunities Decisions Attitude.
Quite possibly, the first of our business book summaries, encapsulates the message behind our Unfair Advantage series. You see, the author, Richard Edler, wrote a brilliant book around just one question that he asked of 25 highly successful business people - and the question was – “What do you know now that you wish you’d known 25 years ago?”
Can you see the power of tapping into the REAL business thoughts of REAL businesspeople who have produced REAL results?
Dan S. Kennedy, one of America’s true small business entrepreneurs shares his thoughts on the eight major areas of opportunity for making big money,
Then there’s Ron Willingham’s 6-Point System For Keeping Your Customers Overjoyed which is so basic that most business managers miss them. For instance, #6 is simply…invite customers back. Now be honest for a minute, how many of us actually do this!
We’ve also summarised the excellent book The Japanese Way Of Marketing and two points really do stand out. The Japanese fervently believe that “royalty” creates “loyalty” and that everyone in Japan is a marketer.
And when three bright scholars from the Harvard Business School write a book on how to make better decisions, it’s worth a read. Let’s face it, decisions are the stuff of which life is made and shaped. The better we do it, the better will be the quality & enjoyment of our lifestyle.
Author, Jeremy Rifkin, says he is a realist, not a pessimist. Yet, one of the scenarios he paints for the future is downright scary…and he could well be right. It’s the last book in the summary and its one that will leave you thinking about the future.
Some of the subjects covered are:
- Wisdom You Wish You’d Had 25 Years Ago!
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The “Secret” To Success Is Understanding That It Is Within Yourself.
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A 6-Point System For Keeping Your Customers Overjoyed.
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The 8 Best Ways To Make A Fortune.
- “Mcexpert” Advice On How To Manage.
- Al “Chainsaw” Dunlap’s Tough Rules For Good Business.
- What The Japanese Can Teach Us About Marketing.
- Round Up The “Sacred Cows” That Are Stifling Your Business.
- Better Decisions – A Better Lifestyle.
- How To Give 110% To Everything You Do.
- How To Get People To Return Your Calls.
- Confronting The Future – Will It Be Good Or Bad?
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